Craig Woll

CEO

After completing his undergraduate, Craig quickly discovered his passion for empowering people and companies to accelerate growth. This led him to a doctoral program where he focused on integrating operational excellence and human performance. For the next 18 years, he served in enterprise corporations like Intel, Capital One, and Amazon, focusing on continous improvement through the application of technology, data, and expertise.

Throughout his tenure, Craig found that small-to-medium companies often didn’t have the resources, insights, and expertise necessary to accelerate growth the way large organizations did. Centrae was formed to make best practices from top-tier organizations available to all. Since its founding, Craig and his carefully curated team have made a marked impact on their clients’ abilities to accelerate scalable, repeatable, and profitable growth.

3 Words That Describe Me

Strategic
Builder
Optimizer

What I’m most passionate about outside of work

My family and faith are the most valuable things in my life. They motivate and inspire me to be better and do better.

What I appreciate most about the Centrae Culture

Centrae has a deeply embedded culture of doing the right things right. We focus on the customer first and do all we can to maximize value creation for them.

Memorable vacation experience

I was visiting Argentina with my parents and brother together with our wives. We were travelling from Mendoza to Neuquen and on a deserted road we ran out of gas. A good samaritan miracalously stopped within a few minutes of being stranded and gave us enough gas to continue on our journey. We went on to visit the Patagonia and spent some time in the Andes in Bariloche. It was an amazing trip.