Team Centrae

We empower our clients to increase company values by enhancing proven practices that optimize performance and operations.

Leadership Team

Moises Ramiro Lizárraga Delgadillo

Chief Technical Officer

Advisory Board

About Us

We maintain a collaborative, open and inclusive environment for our employees, customers, and communities.

Customer Obsession

An insatiable desire to provide better value to our customers.
Always innovate, surprise and delight our customers.
A customer-first approach before moving forward.
Learn from competitors but obsess over customers.

Autonomy and Accountability

Own your space and take responsibility.
Empower others with information and autonomy.
Don’t sacrifice long-term values for the short term.

Take Asymmetric Risk

Pursue opportunities with exponential potential impact.
Think big, fail fast and learn quickly and adaptively.
Think differently about how to best serve customers.

Bias for Action

Speed matters in business. Work with urgency.
Make reversible decisions with minimal analysis quickly.
Be confident and always be willing to pivot.
Take calculated risks to capitalize on opportunities.

Growth Mindset

Push progress forward with humble curiosity.
Celebrate the success of other team members.
Seek to continually grow and develop yourself.

Live Life Deeply

Establish an abundant life with ongoing self-development.
Enrich yourself and those around you at work and home.
Pursue your higher calling and be your best self.

Craig Woll

CEO

After completing his undergraduate, Craig quickly discovered his passion for empowering people and companies to accelerate growth. This led him to a doctoral program where he focused on integrating operational excellence and human performance. For the next 18 years, he served in enterprise corporations like Intel, Capital One, and Amazon, focusing on continous improvement through the application of technology, data, and expertise.

Throughout his tenure, Craig found that small-to-medium companies often didn’t have the resources, insights, and expertise necessary to accelerate growth the way large organizations did. Centrae was formed to make best practices from top-tier organizations available to all. Since its founding, Craig and his carefully curated team have made a marked impact on their clients’ abilities to accelerate scalable, repeatable, and profitable growth.

3 Words That Describe Me

Strategic
Builder
Optimizer

What I’m most passionate about outside of work

My family and faith are the most valuable things in my life. They motivate and inspire me to be better and do better.

What I appreciate most about the Centrae Culture

Centrae has a deeply embedded culture of doing the right things right. We focus on the customer first and do all we can to maximize value creation for them.

Memorable vacation experience

I was visiting Argentina with my parents and brother together with our wives. We were travelling from Mendoza to Neuquen and on a deserted road we ran out of gas. A good samaritan miracalously stopped within a few minutes of being stranded and gave us enough gas to continue on our journey. We went on to visit the Patagonia and spent some time in the Andes in Bariloche. It was an amazing trip.

Natasha Bunten

Vice President, Sales and Marketing

Natasha leads the sales and marketing teams at Centrae. She brings fourteen years of experience from her career in professional due diligence services serving in the private equity and healthcare space at Cardinal Health. She has a reputation for professional development and leading with strengths. Her leadership philosophy is to always be of service - to your team and your clients.

3 Words That Describe Me

Grateful
Strategic
Strengths-Based

What I’m most passionate about outside of work

Spending time with my family and creating memories with my three boys are what drives me every day.

What I appreciate most about the Centrae Culture

Working with an incredibly talented team of people who genuinely care about the work they do, their customers, and each other.

Memorable vacation experience

I've now traveled to three Wonders of the World: Christ the Redeemer (Brazil), The Great Wall of China and Chichén Itzá (Mexico). My goal is to visit all seven!

Favorite Quote

"You become what you think about." -Earl Nightingale

Moises Ramiro Lizárraga Delgadillo

Chief Technical Officer

With a history reaching back to the company's early days, Moises has been an integral driving force in its growth. Beginning in tech support, he has cultivated an in-depth understanding of all company applications. His responsibilities encompass engaging with clients and stakeholders, skillfully transmitting their needs to the technical team, and ensuring alignment with realistic expectations.

Moises is known for his down-to-earth approach and his readiness to vocalize concerns when situations appear incongruent. Furthermore, he plays an active role in budget management and technical personnel recruitment. His contributions extend to fostering team cohesion through valuable tech insights and the creation of comprehensive reports.

3 Words That Describe Me

Empathetic
Detail-oriented
Adaptable

What I’m most passionate about outside of work

Nurturing family bonds through activities like sports, park outings, and board games and attending church activities. Teaching values to my kids, achieving work-life balance, and staying informed about technology trends. I also love trying food from different cultures.

What I appreciate most about the Centrae Culture

Working with experienced, respectful colleagues who are incredibly supportive. Ethical choices, creativity, flexibility, and a positive atmosphere that contribute to personal growth and a fulfilling experience.

Memorable vacation experience

Traveling to Yucatán to visit Chichen Itzá, Uxmal and other beautiful places for my honeymoon.

Fun Fact(s)

I had my share of ER visits as a child and teenager, probably more than I can count. These experiences shaped my ability to handle unexpected situations with resilience.

Kent Parry

Advisor, Chief Learning Officer

Kent is committed to helping companies succeed, both at the organizational and individual level. He has a PhD in Instructional Psychology and Technology and over 30 years of experience developing systems that improve human performance. Kent holds patents in computer adaptive learning, and has published the book: “Speaking with Impact: Powerful Principles to Help you Immediately Give Insanely Awesome Talks.” As a content expert, he leads the delivery of products and solutions to provide confidence in each step of the transformation process.

Deidra Colvin

Advisor, SVP Marketing & Brand Strategy

Deidra brings over two decades of marketing expertise to the Centrae team including ten years in private equity. An ambidextrous-brained mix of organized strategist and curious creative, she leverages strong business acumen to help brands reach aggressive goals.

Internally motivated and inspired by continuous challenge and the opportunity to do good in the world, Deidra is a transparent, hands-on builder and leader with a strong bias towards action. She excels in bringing talented people together to solve problems logically and thoughtfully – especially in times of ambiguity.