Marketing in the New Year: Trends to Watch for in 2023

January 23, 2023
The new year is fast approaching, and with it comes a whole host of new trends in the world of marketing. As marketers and CMOs gear up for another year of change, here are the top trends to watch out for in 2023. From AI to data-driven marketing, these trends will shape the future of marketing as we know it.

The rise of voice search

Voice searches are becoming increasingly popular with the ubiquity of mobile devices, Apple Carplay, Android Auto, and virtual assistants. Already, it has been reported that nearly 60% of adults in the United States use voice-enabled virtual assistants on their phones. With this number expected to go up in the future, optimizing your search engine optimization (SEO) marketing plan for words used in everyday conversation will be a great way to stay ahead of your competition.

People are now more likely to ask a question than type it into a search engine, meaning marketing plans that focus on questions and long-tail keywords yield higher visibility when included in voice searches. Voice search also provides businesses with invaluable insights such as customer interests and trends, giving companies a glimpse into their target market and enabling even more precise marketing strategies. Optimizing for voice search is quickly becoming a must-have for any savvy business looking to connect with customers.

With a voice search, users can use naturally worded complete sentences and questions to find what they’re looking for. To keep ahead in terms of SEO rankings and to optimize for an improved user experience, it is important for website owners to have content that targets these longer, more specific queries. Content creators must be mindful to craft posts that reflect the particularities of human language so as not to miss out on organic search traffic.

By optimizing for voice search and voice assistants, you can ensure that your website appears at the top of a search query and increase your visibility to potential customers. Investing in and researching voice search for optimizing SEO will be a worthwhile addition to any digital marketer’s arsenal of tools.

The importance of mobile-first marketing

As marketing trends continue to evolve, mobile-first marketing has become increasingly important for businesses of all sizes. By prioritizing mobile marketing efforts, businesses can ensure that their marketing campaigns are consistent with the behaviors of today’s consumers: an always-activated, always-connected audience continuously viewing content via their smart devices throughout the day.

Mobile First Marketing
Mobile phones have forever transformed the way that companies reach their target audiences. Not only do marketers need to develop content that resonates with their audience, but they must also ensure that it is optimized for small screens and short attention spans. Mobile-friendly content can be anything from videos and social media graphics to interactive polls, messaging bots, and more.

Businesses should consider the mobile platform when deciding how to engage their consumers and tailor messaging with phone users in mind. This can help create more powerful connections with customers and drive better engagement rates.

Mobile-first marketing focuses on creating quality content tailored to fit in a 360 degrees marketing strategy, from native app experiences and push notifications through text messaging campaigns — everything should be optimized for mobile use. Businesses that understand the importance of this shift toward mobile-first marketing will have a distinct competitive advantage and can position themselves for long-term success in digital marketing.

Live video will become more popular as brands look for new ways to connect with consumers

As businesses adjust to the looming economic climate, they are increasingly looking for cost-effective strategies to stay visible. Live video has emerged as a go-to tactic, enabling companies to create brand awareness and engage with consumers simultaneously. A few clicks of a button give anyone access to an audience of hundreds – if not thousands -and broadcasting real-time content has allowed businesses to breathe life into their story and add a personal touch to their messaging efforts. People are responding positively; live streaming on social media is quickly gaining traction and becoming one of the most popular ways for brands to stay top-of-mind in their target audience.

By harnessing the power of streaming technology, brands can create a powerful visual impact beyond the marketing campaigns we have seen in the past. This creates an opportunity for companies to engage with their audience on a whole new level and build meaningful, lasting connections. With the rise of live video, the marketing landscape is about to get even more dynamic!

The continued growth of social media advertising

Social media advertising has come a long way since its inception and continues growing with technological advances. Platforms such as Facebook, Instagram, and Twitter offer targeted marketing strategies for businesses to engage their target audiences. In addition, social media advertising is much more cost-effective than traditional forms of advertising due to its ability to reach a larger audience in a more targeted way.

No matter your business type, social media provides an invaluable tool for connecting with potential customers worldwide. As social media platforms continue to grow and evolve, so too will social media advertising opportunities – presenting exciting possibilities for businesses all over the world!

Mobile First Marketing

The power of personalization in marketing

One-to-One marketing is changing the way brands interact with their customers. 75% of marketers believe personalization drives click-through rates. By providing personalized experiences, companies can build stronger relationships with their prospects and create direct connections to maximize sales opportunities. Personalization allows companies to tailor services and promotions based on individual preferences, resulting in increased interaction and engagement.

In addition, when customers feel recognized as individuals rather than part of a larger audience, they respond more positively to a brand’s messages, leading to better customer loyalty. It is no surprise that one-to-one marketing has become an efficient strategy for increasing sales and developing lasting customer relationships.

By utilizing personalized marketing techniques such as segmentation and data-driven messaging, companies can gain insight into their marketplace that help direct campaigns for maximum relevance. The power of personalization allows companies to act more like real people – understanding consumer preferences more effectively and responding more quickly in order to predict better and meet customer needs. This powerful combination has allowed one-to-one marketers a much-needed edge in the competitive landscape, leading to higher conversions and improved ROI over time.

Messaging apps will be used more for marketing purposes

Messaging apps have revolutionized the way we communicate with one another, and now their ubiquity is allowing businesses to leverage one-to-one marketing techniques. By utilizing messaging apps, businesses can quickly and easily interact with customers more directly and engagingly.

Companies can use this platform to get customer feedback on product performance, develop relationships with them, and build brand loyalty. Messaging apps provide an opportunity for creative campaigns that can enhance customer engagement due to its immediacy. Reaching out one-on-one through this powerful new resource has never been easier – and the potential of what it could do for your business is exhilarating!

Virtual Reality and Augmented Reality are here

As the years progress, marketing efforts are rapidly evolving and changing to keep up with the times. One of these new advances is virtual and augmented reality. This immersive technology is transforming how businesses market to their customers. With virtual reality, marketers can create complex simulations that let consumers experience products before they buy them.

For example, Burberry recently launched a new AR feature that allows prospects to place a true-to-scale virtual model of their signature handbag into any environment. Abercrombie & Fitch has recently implemented an AR shopping service that allows customers to get a better look at items before they purchase them.

campaign calendar
With augmented reality, marketers can superimpose digital objects onto everyday scenarios and make them interactive. This technology offers a more dynamic approach that keeps consumers engaged. As time goes on, expect to see augmented and virtual reality used more often in marketing efforts around the world.

This novel approach can lead to higher conversion rates and better customer engagement – business owners should consider investing in similar interactive experiences of their own.

Additionally, VR hardware like headsets is becoming increasingly commonplace among tech enthusiasts – savvy marketers should investigate how they can leverage this platform to create innovative experiences that will attract new customers and drive market share. Businesses should be aware that AR/VR is no longer just a novelty; it’s genuinely beginning to revolutionize consumer interactions.


It’s evident that 2023 will be another big year for marketing. As technology continues to evolve, so too must our marketing efforts. Brands need to stay ahead of the curve to remain relevant and engage with consumers successfully. Virtual reality, personalization, and messaging apps are just some of the trends that we can expect to see more of in the coming year.

At Centrae, we always stay on top of the latest trends to help our clients succeed. If you’re unsure where your business stands in your 2023 marketing strategy, take advantage of our free health assessment today. It’s a great way to understand where you should focus your budgets this year.


The assessment application provides company and fund leaders the ability to measure the current state of their organizations, identify and visualize areas of opportunity, and track progress on improvements made as the team implements changes.

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