Introducing Centrae Workshops

Introducing Centrae Workshops

We’re excited to introduce an inside look at the Centrae Workshops! The simple-to-use workshops guide you step by step through learning modules which offer short explainer video introductions to each concept, getting everyone speaking the same language from the...
Introducing the Centrae Assessment Tool

Introducing the Centrae Assessment Tool

We’re excited to introduce an inside look at the Centrae Assessment Tool! This cutting-edge capability goes beyond just assessing your company’s GTM (Go-To-Market) strategy; it precisely diagnoses where to start, diving deep into the best practices of...
Top 3 GTM Fundamentals that get missed by CEOs

Top 3 GTM Fundamentals that get missed by CEOs

After guiding dozens of management teams through a go-to-market (GTM) framework, we have seen that 75% missed these three things consistently: No clearly defined Ideal Client Profile (ICP) A flawed structure A lack of rigor in the sales process According to Gartner....