Unlocking Growth with Fractional GTM Experts: A Strategic Solution for Private Equity Portfolio Companies

In today’s competitive landscape, private equity-backed companies face relentless pressure to achieve rapid growth and operational efficiency. Yet, building a high-performing go-to-market (GTM) strategy often demands specialized expertise, operational agility, and an ability to execute flawlessly. For many portfolio companies, especially those scaling rapidly, hiring a full-time Chief Revenue Officer or Chief Marketing Officer may not be feasible. That’s where fractional GTM experts step in.

What Is a Fractional GTM Expert?

A fractional GTM expert is a seasoned professional who brings years of leadership in revenue growth, marketing, and sales operations to your team on a flexible, part-time basis. Unlike traditional consultants, these experts integrate seamlessly into your organization, taking ownership of strategy development and implementation to deliver measurable results.

Fractional GTM experts from Centrae provide the following:

• Instant Expertise: Deep domain knowledge across sales, marketing, and customer success functions
• Efficient Execution: Tailored GTM strategies delivered through a thoughtful platform
• Efficient Execution: Rapid deployment of initiatives without the need for a lengthy onboarding process

Why Private Equity Firms Choose Fractional GTM Experts

Private equity firms prioritize value creation within their portfolio companies. Achieving this often requires precise alignment between sales, marketing, and customer success. Fractional GTM experts bring a proven track record of driving revenue and profitability while optimizing resources.

Benefits for Private Equity Portfolio Companies:

1. Accelerated Time to Value: Fractional leaders quickly assess challenges, implement strategic changes, and achieve early wins
2. Cost-Effective Leadership: Access top-tier expertise without the long-term commitment and expense of a full-time hire
3. Data-Driven Strategies: Leverage cutting-edge tools and analytics to identify opportunities and measure performance
4. Cross-Functional Alignment: Ensure that sales, marketing, and customer success work cohesively toward shared objectives

Key Services Offered by Centrae’s Fractional GTM Experts

1. Go-To-Market Strategy Development and Execution
• Define clear value propositions, target markets, and buyer personas.
• Develop integrated sales and marketing plans.
• Identify and activate optimal sales channels.

2. Revenue Optimization
• Establish pricing models aligned with customer willingness to pay.
• Create scalable sales processes and CRM workflows.
• Optimize lead generation and pipeline management.

3. Growth Metrics and Reporting
• Implement frameworks to measure KPIs such as customer acquisition cost (CAC), lifetime value (LTV), and return on marketing investment (ROMI).
• Deliver actionable insights for quarterly business reviews and board meetings.

Success Stories: Delivering Transformational Impact

Read our Case Study here: Scaling a SaaS Portfolio Company

A private equity-backed SaaS company faced stagnating growth due to inconsistent sales processes and fragmented marketing efforts. Centrae deployed a fractional CRO who:

• Developed a cohesive GTM strategy, aligning sales and marketing.
• Streamlined the sales funnel and reduced customer acquisition costs by 20%.
• Achieved 30% revenue growth within 12 months.

Case Study: Optimizing a Consumer Brand’s Market Penetration

A portfolio consumer goods company needed to expand its market reach while controlling costs. Centrae’s fractional marketing expert:

• Designed a data-driven market segmentation strategy.
• Launched targeted digital campaigns, increasing brand awareness by 40%.
• Delivered a 15% boost in net new customer acquisition.

Why Centrae?

Centrae’s network of fractional GTM experts combines unparalleled tech-enabled expertise with a scalable solution delivered through our platform.

The Centrae Advantage:

• Tailored Engagements: Customizable solutions to fit your company’s specific needs and timelines.
• Proven Track Record: Extensive experience driving growth in diverse industries, such as B2B and Franchises.
• Seamless Integration: Fractional leaders operate as part of your team, ensuring cultural fit and collaborative execution.

The Value of a Leave-Behind Platform

Fractional consultants often see the value of their work diminish the moment they leave the project, as teams struggle to sustain momentum or fully implement recommended changes. By providing a leave-behind platform, Centrae ensures that portfolio companies maximize adoption of strategies and tools, securing long-term value long after the expert leaves. This platform includes actionable playbooks, training modules and ongoing access to critical resources, empowering teams to maintain and build upon progress.

Get Started: Transform Your Go-To-Market Approach Today

Don’t let resource constraints hinder your portfolio company’s growth. Engage with Centrae’s fractional GTM experts to unlock immediate impact and lasting value.

Step 1: Schedule a Discovery Call
Discuss your company’s challenges and growth goals with our team.

Step 2: Tailored Expert Match
We align your company’s needs with the right fractional leader.

Step 3: Strategy Deployment
Get started within days, with no long-term commitment required.

Step 4: Measurable Outcomes
Achieve sustainable growth with data-backed strategies and execution.

Contact us today to learn more about how Centrae’s fractional GTM experts can help your private equity portfolio company achieve extraordinary results.