Octane announces a new partnership with Centrae, a platform and service that helps companies accelerate their revenue growth by consistently improving and effectively executing their GTM strategies Newport Beach, CA March 6, 2023 – Octane, Orange County’s...
The new year is fast approaching, and with it comes a whole host of new trends in the world of marketing. As marketers and CMOs gear up for another year of change, here are the top trends to watch out for in 2023. From AI to data-driven marketing, these trends will...
Since 2020, businesses have had to adapt many ways they do business, including their Go-to-Market strategy. It is no secret that 2020 was a challenging year for just about everyone. One of the most notable impacts on business was the residual effect of consumer (and...
There’s hardly anything more frustrating than when your landing page doesn’t convert, largely because it can be hard to pinpoint the reason why. Is the copy not resonating with your audience? Are you not speaking to their pain points? Is the website too...
All trends have a shelf life, from clothing to cars and music. This also applies to content marketing. We’ve all seen this happen—a new buzzword hits the market, it’s saturated and hot, then poof. It suddenly means nothing. A few years ago, I spoke to an expert in...
