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4 GTM Strategy Assumptions Secretly Killing Your Revenue

4 GTM Strategy Assumptions Secretly Killing Your Revenue

by Centrae | Jan 30, 2023 | Blog, Go-to-Market

Companies that die after the $10M mark don’t fail because the product became irrelevant or the team couldn’t get the job done. They fail because they didn’t transform their business according to what the market dictates. Failing to keep up with changing markets...
Marketing in the New Year: Trends to Watch for in 2023

Marketing in the New Year: Trends to Watch for in 2023

by Centrae | Jan 23, 2023 | Blog, Marketing

The new year is fast approaching, and with it comes a whole host of new trends in the world of marketing. As marketers and CMOs gear up for another year of change, here are the top trends to watch out for in 2023. From AI to data-driven marketing, these trends will...
Recession-Proof Your Business: Preparing for Economic Uncertainty

Recession-Proof Your Business: Preparing for Economic Uncertainty

by Centrae | Jan 21, 2023 | Blog, RevOps

It’s no secret that we’ve been experiencing economic uncertainty over the last few quarters. Businesses have been closing their doors at an alarming rate, and everyone is feeling the pinch. If you’ve found yourself thinking more about...
How to Make Your Customers Feel Heard and Win Their Business

How to Make Your Customers Feel Heard and Win Their Business

by Centrae | Jan 21, 2023 | Blog, Customer Success

Most customers, whether they know it or not, are looking for a company that will listen to them. When they feel like their concerns (or desires) are heard, and that they’re being taken seriously, they’re more likely to do business with you and return again...
3 Big Mistakes Businesses Make When Buying Sales Technology

3 Big Mistakes Businesses Make When Buying Sales Technology

by Ben Goldberg | Dec 20, 2022 | Blog, RevOps

Whenever we attend a networking event or conference, it seems like all anyone is talking about is some new tool that’s a total “game changer.” Technology paves the way for innovative solutions for everything, including sales challenges. With the...
Go-to-Market Planning in 2023: 6 Mindset Shifts to Drive Growth

Go-to-Market Planning in 2023: 6 Mindset Shifts to Drive Growth

by Centrae | Dec 2, 2022 | Blog, Go-to-Market

Since 2020, businesses have had to adapt many ways they do business, including their Go-to-Market strategy. It is no secret that 2020 was a challenging year for just about everyone. One of the most notable impacts on business was the residual effect of consumer (and...
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