by Natasha Bunten | Jan 11, 2024 | Blog, Go-to-Market
Two main trends are emerging coming out of 2023 that directly affect value creation in PE-backed companies. Increased holding periods, challenging exit conditions and strained fundraising will prompt private equity sponsors to lean into functional areas they haven’t...
by Natasha Bunten | Jan 4, 2024 | Blog, Go-to-Market
The COVID Hangover Coming down from a couple years of an overheated market that drove up valuations combined with inflation which overstated revenue growth performance, private equity can’t bank on standard strategies to achieve the thesis at exit. Simply said,...
by Centrae | Dec 8, 2023 | Blog, Go-to-Market
After guiding dozens of management teams through a go-to-market (GTM) framework, we have seen that 75% missed these three things consistently: No clearly defined Ideal Client Profile (ICP) A flawed structure A lack of rigor in the sales process According to Gartner....
by Centrae | Oct 31, 2023 | Blog, Go-to-Market
Uncertainty abounds in private equity. From Covid, to record deal flow, to sluggish exits, predictability is further and further out of reach. Now PE sponsors are scrambling to bring several investments to a successful exit and meet return expectations from their...
by Natasha Bunten | Oct 30, 2023 | Blog, Go-to-Market
From Buzzwords to Execution: Navigating the New Landscape of Sales Excellence Private equity professionals converged at the Operating Partners Forum in New York, united by a common goal: driving portfolio growth. Yet, as conversations delved deeper, it became evident...
by Centrae | Jan 30, 2023 | Blog, Go-to-Market
Companies that die after the $10M mark don’t fail because the product became irrelevant or the team couldn’t get the job done. They fail because they didn’t transform their business according to what the market dictates. Failing to keep up with changing markets...
